Services
The wide gamut of services provided by us to the various stakeholders in the sports industry include:
Compliance with National Sports Governance Act
AM Sports Law advises sports federations, leagues, event agencies and athletes on compliance with the National Sports Governance Act 2025 — covering federation registration, internal governance reviews, athlete grievance redressal, code of ethics drafting, and dispute resolution under NSGA-prescribed mechanisms.
Policy Advisory
We advise and assist several stakeholders in drafting and formulating various bills, government policies, league rules & regulations, corporate policies to provide a sound sports governance structure in India.
Anti-Doping
Integrity is the essence of sports. The integrity of sports comes under attack by doping by giving athletes to move away from the level playing field. We often advise our clients, pro bono, on complying with the WADA Code and have represented athletes before both, the national anti-doping disciplinary and the appeal panel.
Competition Laws
Due to globalization, India has opened up its economy to the world and liberalized. We provide regulatory review and advice to clients to prevent them from entering into anti-competitive practices.
Sponsorship & Endorsement
We often connect our clients to various corporate stakeholders and industry experts for the purpose of generating revenue and also advise them on innovative ways of further commercialising their business, apart from structuring and drafting of sponsorship, endorsement and merchandising deals.
Software & Licensing Contracts
Apart from drafting licensing and software agreements, we advise our clients on the nuances of license transactions and assist in negotiations to protect the rights and interests of our clients.
Mergers and Acquisitions and Capital Markets
We provide end-to-end legal support for mergers and acquisitions, guiding clients through structuring, due diligence, regulatory compliance, contract negotiation, and post-completion deliverables. Our expertise spans both buy and sell-side transactions, including bespoke deals and bid processes, ensuring seamless execution. In capital markets, we advise on equity and debt offerings, including IPOs, SME IPOs, private placements, and overseas listings, delivering comprehensive solutions for successful market entry and fundraising.
Commercial & Media Management
Formulating marketing strategies, advising on commercial engagements when hiring agencies and consultants and planning promotional events are some of the many management advisory services offered by us.
Investment & Finance
With several clubs and corporate giants, abroad, looking at India as a booming market and wanting to invest in the same, we work with our clients to prepare investment proposals and advise them on mergers and acquisitions.
Dispute Resolution
Having represented India's top athletes, like Sushil Kumar, and some of the leading corporates in the business before various high courts and arbitration tribunals, we work with our clients to device litigation strategies and engage with some of the leading counsels in cities across India.
League Formulation
We have the experience of setting up and conducting numerous leagues in India and overseas, across various sports. We actively involve ourselves in day-to-day affairs of managing leagues in a cost efficient and effective manner. Having set up over nine leagues at various levels (international, national and state), we have an expertise in liaising with sports federations, authorities, sponsors and other partners. We assist in conceptualizing the governance structure, formulating the rules and regulations, risk management, drafting all relevant agreements like grant of rights from the sports federations, franchise agreements, sponsorship, media and broadcasting agreements, ticketing and venue agreements, players and coaches service agreements, IP registrations and provide on ground support along with defending against all forms of litigation, if any.
Broadcasting Deals
We advise clients on formulating strategies and help them in negotiating deals with prospective broadcasters to generate maximum viewership. We have also worked with some of the leading broadcasters to set up their intellectual properties and building content.
E-Sports Advisory and Contracts
We provide specialized legal services for stakeholders in the esports industry, that is advising teams, players, tournament organizers, and sponsors and broadcasters on contracts, intellectual property, regulatory compliance and dispute resolution. Our expertise covers tournament operations, player and influencer engagement, media rights, e-doping and gaming regulations to help clients navigate the fast-evolving esports industry.
Player Contracts
We regularly act for football teams supporting them in all aspects of player transfer and contract negotiations. This includes advice on key documentation such as transfer agreements, loan agreements and player agreements by adding value beyond just execution by providing thought leadership and insight drawn from our experience.
Intellectual Property
We advise our clients on the management of numerous intellectual property rights including brand & image rights, personality rights along with assisting them in filing applications for trademark, copyright, patent registrations and defend against breaches or infringements of such rights.
Gaming and Betting Laws
With the changing nature of the betting and gaming industry due to technological advancements, we actively play a part in guiding clients through this rapidly evolving landscape. The betting and gaming industry is moving from a focus on betting shops and casinos to internet gaming, fantasy sports and instant access to markets on almost any sporting event in the world. We keep ourselves up to date on the advancements in the industry and work with tech companies and start-ups, advising them on setting up and operation of fantasy sports gaming applications.
Artist / Ancillary Agreements
We understand how to represent, protect and extract the most value from image and brand rights for artists and media companies. Our services include advising on negotiations encompassing acquisition, protection, distribution and exploitation of rights along with expertise in drafting talent, performers, creative rights and content related agreements.
Risk Management
We regularly advise our clients on identification, assessment and mitigation of diverse legal and business risks associated with creation of brands, intellectual properties and business activities. We focus on developing and implementing comprehensive risk management strategies to protect our clients from possible contingencies, unforeseeable events and exigencies. Our services range from procuring necessary insurances, licenses, permissions and other indemnifications to suit the business' best needs.
Technology and Data Privacy
We offer comprehensive legal services in Data Privacy and Technology Law, assisting businesses with regulatory compliance, data protection strategies, privacy policies, cybersecurity risk management and technology-related contracts. We also advice on cross-border data transfers, handling data breaches and navigating the evolving landscape of digital regulations to safeguard business interests.