Founded in May 2017, AM Sports Law and Management Co. (AMSL) is a fully dedicated law and management practice for the business of sports, esports and gaming. The firm engages itself in services at all stages, ranging from strategy development and contract negotiations to league management and representation of athletes/teams before the various regulatory authorities/ fora.

The team consists of highly skilled lawyers from some of the top law schools, both, in India and abroad. They have a unique approach with a deep and pervasive understanding of issues related to the industry, given their significant contribution in inter alia aiding the set up of various national and international leagues from their inception, consulting on acquisition of various kinds of rights, advising on licensing deals, and assisting other stakeholders who have ventured into the business of sports & gaming and allied areas.

Further, AMSL provides the services of experienced lawyers in a manner which is cost-efficient, giving due consideration to the fact that most businesses in the sports & gaming industry, in India, are start-ups. They have the experience of working with federations, tournament owners (some of whom are corporate giants), athletes, team owners, sports-tech & data companies, esports publishers, fantasy and casual gaming operators, etc., giving them a 360-degree understanding of the industry. The firm also engages in structuring sports law and management courses across the country.

Their areas of practice inter alia include Anti-Doping laws, Football Laws (contracts, transfer, dispute resolution), Dispute Resolution (Court of Arbitration for Sports and other sports specific tribunals), Media and Entertainment laws, Data Privacy laws and Intellectual Property laws. They also offer expertise on ancillary areas such as Litigation (Supreme Court and High Courts across the country), Mergers & Acquisitions and Capital Markets (IPO and SME IPO's).

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