Commercial, Media and Talent Agreements Lawyer India

Commercial strategy and legal drafting are usually done by different people. One side sells the vision, the other tries to paper it, and the gap between them is where rights packages end up promising things that can't actually be delivered.

We do both under one roof, which means the deal we structure is the deal we can draft, and the deal we draft is one that holds up when a partner tries to walk away from it.

That same principle carries through to the individuals at the centre of these deals: athletes, presenters and creators are media businesses in their own right, often the most valuable asset in any arrangement they're part of, yet the agreements governing their appearances, their content and their likeness are frequently drafted by the other side, on the other side's terms.

We negotiate and draft these agreements to make sure the value a talent or brand generates is value they actually keep, not value quietly signed away.

• Commercial rights inventory, packaging and valuation support
• Agency, consultancy and rights representation mandates
• Promotional events, activations and experiential campaigns
• Advertising compliance under the Consumer Protection Act 2019 and the CCPA guidelines
• Influencer and content creator engagement, including disclosure obligations
• Ticketing, hospitality and venue commercialisation
• Brand partnership strategy and introductions to commercial stakeholders
• Talent, appearance, ambassador and performer agreements
• Image, likeness and personality rights licensing
• Content production, format and distribution agreements
• Documentary, biopic and life story rights
• Music, commentary and creative rights clearances
• Agency and management agreements, including term, commission and post termination trail
• Publishing, podcast and creator platform agreements