A sponsorship agreement is a rights delivery contract and not a handshake with a logo attached. It must be treated that way from the first draft. Most disputes we see later trace back to the same two failures: rights sold twice to competing partners, or category exclusivity that nobody actually mapped before signature. We catch both before they're signed, not after a second sponsor calls asking why their "exclusive" category isn't exclusive.
What We Do
- Title, associate, category and kit sponsorship agreements
- Athlete endorsement and brand ambassador agreements
- Category exclusivity mapping and conflict management across a rights portfolio
- Merchandising and licensing arrangements
- Morality, integrity and suspension clauses, and their invocation
- Activation, ambush protection and clean venue obligations
- Advertising compliance and endorser liability under the Consumer Protection Act 2019
- Introductions to commercial stakeholders and revenue strategy
Frequently Asked Questions
Further Reading
Get in touch
Ready to discuss your matter?
Our team advises governing bodies, athletes, leagues, broadcasters and brands on all aspects of sports law and management.
Book a Consultation →
