AM Sports Law & Management

Sponsorship and Endorsement Lawyers India

A sponsorship agreement is a rights delivery contract and not a handshake with a logo attached. It must be treated that way from the first draft. Most disputes we see later trace back to the same two failures: rights sold twice to competing partners, or category exclusivity that nobody actually mapped before signature. We catch both before they're signed, not after a second sponsor calls asking why their "exclusive" category isn't exclusive.

What We Do

  • Title, associate, category and kit sponsorship agreements
  • Athlete endorsement and brand ambassador agreements
  • Category exclusivity mapping and conflict management across a rights portfolio
  • Merchandising and licensing arrangements
  • Morality, integrity and suspension clauses, and their invocation
  • Activation, ambush protection and clean venue obligations
  • Advertising compliance and endorser liability under the Consumer Protection Act 2019
  • Introductions to commercial stakeholders and revenue strategy

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