AM Sports Law & Management

Sports IP and Image Rights Lawyer India

A business's most valuable asset is often its brand, its creative work and the reputation built around it. India's IP protection is assembled from trade mark law, copyright, passing off and the constitutional right to privacy, and increasingly from the obligations now imposed on platforms carrying content and synthetic media.

What We Do

  • Trademark applications, prosecution, opposition and portfolio management for businesses, leagues and all types of brand owners
  • Copyright in creative works such as match footage, archive, broadcast output, graphics and creative assets
  • Personality and image rights protection and commercialisation for public figures such as athletes and individuals
  • Brand Protection strategy and enforcement around campaigns and events
  • Ambush marketing strategy and enforcement around events
  • Anti-piracy programmes, takedowns and dynamic injunctions against unauthorised streaming and distribution
  • Deepfake and synthetic media takedowns under the amended IT Rules
  • Licensing, merchandising and co-branding agreements
  • Infringement litigation and pre litigation enforcement

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Our team advises governing bodies, athletes, leagues, broadcasters and brands on all aspects of sports law and management.

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