AM Sports Law & Management Co. (“AMSL”/ “we”/ “us”/ “our”), having its registered address at, 1102, Emperor – II, Supertech Emerald Court, Sector - 93A, Noida – 201301, is the owner of this website (“Website”). This privacy policy (“Privacy Policy”) contains how we collect, use, store and process any personal data, information, content or communication of the user (“you”, “your”, “yourself”) submitted or collected on this Website with your due consent. By accessing this Website, it is assumed that you have expressly consented to the collection, use, sharing, transfer, storage, disclosure and other uses of your information (including but not limited to personal information or Personally Identifiable Information ("PII") and Non-Personally Identifiable Information (“Non-PII”)) in accordance with this Privacy Policy.

By choosing to access this Website, it is assumed that you have read this Privacy Policy and are submitting any personal data or PII with due consent. By accessing and using this Website and/or various features available and present herein, you accept and confirm your acceptance to the practices and standard operating procedure as described in this Privacy Policy.

Please keep in observance that this Website may contain links to other Websites and/or third-party portals, gateways, and we would in no case be responsible for the privacy practices of those websites. We encourage you to be aware when you leave our Website and to read the privacy policies of other websites that may collect your PII.

Our principles for collecting, storing, using and processing personal data or PII through this Website are based on:

  • Fairness and Lawfulness: When we process personal data or PII, the individual rights of the users are protected. All personal data and PII so collected and processed through this Website shall always be in manner, which is legal and fair.
  • Restricted to a specific purpose: The personal data of the user of this Website is processed only for specific purposes and in relation to improving the services offered on this Website.
  • Transparency: We intend to be transparent about our use, processing and collecting of any personal data and PII, and inform the user of how their personal data is being collected, processed and used.


This Privacy Policy applies to any and all information collected and/or submitted on this Website. PII is information that identifies (whether directly or indirectly) a particular individual or natural person, such as the individual’s name, postal address, email address, and mobile number, metadata, personal preferences indicating to that particular person or their identity.

We collect information about how you use our Website, such as the types of content that you view or engage with, the features you use, the actions you take, and the time, frequency and duration of your activities.

We also collect information from and about the computers, phones, and/or other devices that you may use our Website from, and such information shall include, information that you may allow us to receive through device settings that you turn on, such as access to your GPS location, camera, photos ISP, language, time zone, mobile phone number, IP address and we shall only use such information enhance the features and user experience on our Website.

We may ask you to provide us with certain PII, when you wish to contact us, or at other times, such as if you choose to sign-up for an e-mail newsletter, or other promotional or marketing events. Providing us with information about yourself is voluntary, and you can always choose not to provide certain information, but then you may not be able to take advantage of or participate in many of this Website’s features.

If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities or postings on this Website, we may collect, use and store such information. We may collect additional information at other times, when you provide feedback(s), modify your email preferences, respond to surveys, or communicate with us. This information may include your name, e-mail id, mobile number, location, etc.


We may use "cookies", "web beacons" and other similar tracking technologies to collect Non-PII automatically as you visit and use this Website. Cookies are pieces of information that a website either transfers to your computer's hard drive or stores temporarily in your computer's memory for record-keeping purposes. We may use cookies for a number of purposes. For example, we may use cookies to track usage or behavioural patterns on this Website or to analyse web activity in accordance with the applicable laws and this Privacy Policy, however, we do not save any such PII in cookies. This is done in order to personalize and enhance your experience with us, and services offered by us. Cookies help us provide, protect and improve this Website and services thereunder, such as by personalizing content, tailoring and measuring advertisements, and providing you a safer and seamless experience.

Cookies in this Website are used for the following purposes:

  • Authentication: We use cookies to verify your usage so we can make it easier for you to access the services in this Website and help you use the appropriate experience and features on this Website.
  • Website Security and Integrity: We use cookies to help us keep your profile, account, data and this Website safe and secure. We also use cookies to combat activity that violates this Privacy Policy.
  • Advertising, recommendations, insights and measurement: We use cookies to help us show advertisements and make recommendations for other organisations in relation to the services you may be interested in. We also use cookies to help provide you with content relevant to your locale, preferences and taste.

We use the cookies to (i) keep track of the behaviour patterns whilst the user navigates this Website for research and analytical purposes to improve our services; and (ii) prevent fraud and increase Website security.

Most browsers are initially set up to accept cookies. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you decline to accept cookies, it may hinder your use of certain functions of this Website.


The information we collect is used to fulfill your requests, to develop, protect, maintain, notify you of, and improve, our programs and services. We may use the collected information to conduct analysis and to prevent you from facing any technical issues in relation to this Website.

  • User Related Information: We use the information that we may collect to verify accounts and activity, combat harmful conduct, detect and prevent spam and other bad experiences, maintain the integrity of our Website, and promote safety and security by investigating any suspicious activity or breaches of this Privacy Policy.
  • Location Related Information: We may also use location related information only in a case where you have enabled access to information, such as your current location, where you live, to improve the services we offer to you.
  • Research and Development: We use the information we collect to develop, test and improve our Website, including but not limited by conducting research, and testing and troubleshooting new services and features.

If we are obliged to act under a valid judicial, statutory or regulatory order, ruling or judgments to provide your details, we shall undertake our responsibility in that regards in a diligent manner, and shall not be liable to either inform or intimate you prior to formal disclosure to abovementioned authorities. Any claim for damages in a civil suit or in tort, brought or instituted by you against us or our authorized officers, agents, managers or other related personnel shall not be held as a valid claim at any point of time.


We may share the information we collect from you in accordance with this Privacy Policy and all applicable laws with the:

  • Third Party Websites, Websites and Integrations on this Website: When you choose to use third-party apps, websites or other services, that use, or are integrated with our Website including but not limited to advertisers, analytical partners,, third party researchers and law enforcement authorities, may receive information about what you post or share. Information collected by these third-party Websites, websites, and integration services is subject to their own terms and policies, and we are not liable for their use of the information subject to our security and data protection norms along with these privacy policies.
  • New Owner: If the ownership or control of all or part of our Website or their assets changes, we may transfer your information to the new owner only in accordance with the privacy policies you have consented to.

Where we propose to use your PII for any other uses we will ensure that we notify you first. You will also be given the opportunity to withhold or withdraw your consent for your use other than as listed above.


The security of your information is important to us. We strive to ensure the security of your information and to protect your PII against unauthorized access or unauthorized alteration, disclosure or destruction. For this purpose, we adopt internal reviews of the data collection, storage, usage and collection and/or processing practices and security measures, including appropriate encryption and physical security measures to guard against unauthorized access to systems where we store your information.

We use ordinary industry standard technology designed to help keep your PII including sensitive personal data or PII safe. The secure server software encrypts all information you put in before it is sent to us. Furthermore, all of the user data we collect, store, use and process are protected against unauthorized access. To prevent unauthorized access, maintain data accuracy, and ensure correct use of information, we will employ commercially reasonable and practicable security practices and procedures and security methods and technologies.

Your information may be transferred to or be maintained on computers, computer systems and computer resources located outside of your state or country where the privacy laws may not be as protective as those where you live. If you choose to provide information to us by using this Website, please be aware that we keep or transfer information to New Delhi, India and process it there. Your submission of such information represents your agreement to that transfer.

Unfortunately, the transmission of information over the Internet is not completely secure. Although we strive to protect your personal data, we cannot guarantee the security of your data while it is being transmitted to our Website; any transmission is at your own risk. Once we have received your information, we have commercially reasonable procedures and security features in place to reasonably endeavor to prevent unauthorized access.


This Website may also provide third-party advertisements and links to other Websites, portals and/or websites ("Linked Website"). However, we do not provide any PII to these third-party Websites, portals, gateways, websites and/or advertisers.

Linked Websites are operated by third parties and are not controlled by or affiliated to or associated with this Website or us, unless expressly specified on this Website. We are not responsible for any form of transmission, whatsoever, received by you from any Linked Website. Accordingly, We do not make any representations concerning the privacy practices or policies of such third parties or terms of use of such Websites, nor do we control or guarantee the accuracy, integrity or quality of the information, data, text, software, music, sound, photographs, graphics, videos, messages or other materials available on such Linked Website. The inclusion or exclusion does not imply any endorsement by us, of the Linked Website, the Linked Website's provider or the information on the Linked Website. The information provided by you to such Linked Website or third-party Websites or websites shall be governed in accordance with the privacy policies of such Websites or websites, and it is recommended that you review the privacy policy on any such Linked Websites prior to using such Linked Websites as we shall have no liability or responsibility towards such information given by you to these Linked Websites.


We may contact you using the PII you have given us:

  • Where you have opted voluntarily to receive our newsletter, if any;
  • Where you have applied to us for an internship or a position with our organisation; and
  • Where you have contacted us, issued a query or requested information from us.


A force majeure event shall mean any event that is beyond the reasonable control of ours and shall include, without limitation, sabotage, fire, flood, explosion, acts of God, civil commotion, strikes or industrial action of any kind, riots, insurrection, war, acts of government, unauthorized access to computer data and storage device, computer crashes, etc. (“Force Majeure Event”). Notwithstanding anything contained in this Privacy Policy, we shall not be held responsible for any loss, damage or misuse of your PII, if such loss, damage or misuse is attributable to a Force Majeure Event.


In accordance with applicable laws and rules made thereunder, if you notice any discrepancies in the information provided or have any grievance against this Website/AMSL, you may contact us at connect@amsportslaw.com.


This Privacy Policy is subject to change from time to time. We reserve the right, at our sole discretion, to modify this Privacy Policy from time to time in order to ensure compliance with applicable laws (“Updated Privacy Policy”). The Updated Privacy Policy shall be effective immediately and shall supersede this Privacy Policy. We will notify you of any changes to this Privacy Policy if the changes made to this Privacy Policy significantly affect your rights or as may be required by law. You shall be solely responsible for reviewing the privacy notice from time to time for any modifications. By continuing to use this Website after the Updated Privacy Policy has been published, you affirm your agreement to the Updated Privacy Policy.


This Website is governed by and operated in accordance with the laws of the India. Any dispute, or cause of action in relation to this Privacy Policy shall be settled amicably and harmoniously between the parties to such dispute, and in the event such efforts of amicable settlement is futile, the parties may resort to litigation only in accordance with the Indian laws and the courts in New Delhi, India shall have competent and exclusive jurisdiction to try and settle any such dispute.

By using this Website, participating in any Website activities and/or providing us with your PII and any other information, you provide us express (a) consent to the collection and/or transfer and/or processing of any information to and in New Delhi, India, (b) acknowledge that Indian laws may provide a lower standard of protection for personal data than the laws of your location and (c) understand that we shall collect, transfer, store, process and/or deal with your information in accordance with this Privacy Policy and all applicable laws of India. Consequently, to the full extent permitted by law, you hereby waive any claims relating to the processing of your PII and any other information in accordance with this Privacy Policy that may arise under the laws and regulations that apply to you in or of any other country or jurisdiction.